Weigel / campbell
School of strategic arts
Why are we doing this? Because as an industry we're not taking strategy seriously enough. We've underinvested in it for decades. The result today is that strategy is in danger of becoming uncoupled from action. It's swimming ever further downstream, ever more disconnected from real businesses needs. It is being downgraded to a servant of other agendas, like ads and messages and awards. And yet the need for good strategy within both agencies and client organisations is more pressing than ever. In a world of flux and disruption, client businesses are hungrier than ever for clarity and certainty. Strategy is our only means of navigating the complexity of surviving and prospering amidst disruption. And above all, of effecting change on our terms. The world has need of more and better strategic minds. And we needed a hobby.
Once described by a client as “the unruly offspring of Karl Marx, Martin Luther, and Morrissey," Martin is a postgraduate of the London School of Economics, has twenty-seven years’ planning experience, lived and worked in London, New York, and São Paulo, has led strategy on everything from toilet paper to diamonds, and been Head of Planning for Wieden+Kennedy Amsterdam since 2009. He loves Campbell almost [note. ‘almost’] as much as his girlfriend, his books, and writing snarky blog posts.
Martin blogs here.
Despite coming from Nottingham, only wearing Birkenstocks and being a session guitarist for some of the 80/90’s worst popstars, Robert has lived and worked in the UK, Australia, Singapore, Hong Kong, China and the US. He’s developed strategy for airport lounges to space stations for everyone from NIKE to Metallica at companies including HHCL, cynic, Google, Wieden+Kennedy and Deutsch LA. Rob loves Weigel almost [note. ‘almost’] as much as his wife, son, cat and ridiculous technology.
Rob blogs here.